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![Backaler-SAGE](http://www.sageworldwide.com/wp-content/uploads/2016/05/Backaler-SAGE-215x215.jpg)
- Author of China Goes West: Everything You Need to Know About Chinese Companies Going Global (Palgrave Macmillan)
- An expert on global branding, and how Chinese companies are reshaping international business
- Managing Director at Frontier Strategy Group
- Member of the National Committee on United States-China Relations